ATL (Above The Line) Promotion Specialist

Join Daya Adicipta Motora, a leading automotive company in Indonesia, as our ATL (Above The Line) Promotion Specialist! In this dynamic role, you will drive brand visibility and engagement through strategic above-the-line marketing initiatives. You’ll collaborate with cross-functional teams to develop and execute campaigns that resonate with our target audience. Based in Bandung, you'll work closely with our marketing team to create impactful above-the-line promotions that elevate our brand presence and drive sales. This is an exciting opportunity to be part of a growing company and make a significant impact on our brand's success.

As an ATL (Above The Line) Promotion Specialist at Daya Adicipta Motora, you will be responsible for planning and executing above-the-line marketing campaigns that increase brand awareness and drive customer engagement. You will work with our marketing team to develop creative and strategic campaigns that align with our brand's vision and values. By leveraging your expertise in above-the-line marketing, you will help us achieve our sales targets and maintain a strong market position in the automotive industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute above-the-line marketing campaigns to increase brand awareness and drive customer engagement.
• Collaborate with cross-functional teams to create and implement strategic marketing initiatives.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Stay updated with industry trends and best practices in above-the-line marketing.
• Manage the budget for above-the-line marketing campaigns and ensure optimal ROI.
• Create and distribute promotional materials such as advertisements, billboards, and TV commercials.
• Conduct market research to identify opportunities and trends in the automotive industry.
• Report on campaign performance and provide recommendations for future initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum of 3 years of experience in above-the-line marketing, preferably in the automotive industry.
• Proficient in using marketing tools such as Google Ads, Facebook Ads Manager, and Hootsuite.
• Strong understanding of digital marketing channels and their effectiveness.
• Excellent communication and collaboration skills.
• Ability to work under pressure and meet tight deadlines.
• Creative thinker with a passion for innovative marketing strategies.
• Familiarity with Indonesian market dynamics and consumer behavior.

🛠️ Keahlian

Lowongan Terkait